Wan 3.0 Is Now Available on Yihook: Explore 30-Second Multimodal AI Video Generation

Wan 3.0 is now officially available on Yihook.

As Alibaba Cloud’s next-generation video model, Wan 3.0 does more than generate longer clips. It brings text-to-video, image-to-video, first-and-last-frame generation, and reference-to-video into one all-in-one model. It also accepts text, images, video, audio, documents, and web pages as inputs. With native generation of up to 30 seconds, integrated audio and video, 1080P output, and stronger consistency across characters, products, and scenes, Wan 3.0 moves closer to a complete video production model rather than a short-clip generator.

Wan 3.0 is currently in public beta with invitation-only access through Alibaba Cloud Model Studio, and the model is now available on Yihook. Users can select Wan 3.0 directly in Yihook and start creating videos with it.

What Is Wan 3.0?

Wan 3.0 is an all-in-one reference-based video generation model developed by Alibaba Cloud. It uses a unified entry point to understand creative instructions and complete different types of video generation tasks.

The same model can:

• Generate complete videos from text prompts
• Turn static product or character images into videos
• Use first and last frames to control how a video begins and ends
• Generate new content from reference images, videos, or audio
• Read information from PDFs, presentations, documents, spreadsheets, and web pages
• Modify visuals, storylines, or dialogue in an existing video

This unified approach means creators no longer need to choose a separate model before sending different assets through multiple tools. Text can communicate the creative direction, images can define a character or product, video can provide motion and camera references, audio can guide performance and pacing, and files or web pages can supply additional context. Wan 3.0 can understand how these inputs relate to one another within the same generation task.

Six Core Capabilities of Wan 3.0

1. Native Video Generation Up to 30 Seconds

Wan 3.0 can generate videos up to 30 seconds long in a single generation. It also supports smart duration selection and video extension.

Many earlier AI video models were best suited to creating individual shots lasting between 5 and 15 seconds. Producing a structured commercial often required creators to generate several clips, stitch them together, and fix character drift, product distortion, broken transitions, and disconnected audio.

A single 30-second generation gives a video more room to develop a complete narrative structure:

• First 3 seconds: capture attention with a question, conflict, or visual action
• Middle 15 to 20 seconds: present the product, demonstrate its use, and explain the main value
• Final 5 seconds: show the result, reinforce the key message, and deliver a call to action

Longer generation is more than a specification upgrade. It moves AI video from producing an attractive shot toward creating content with a clear beginning, development, and ending.

2. From Multimodal Generation to “Anything-to-Video”

Wan 3.0 accepts text, images, video, and audio while adding the ability to understand documents and web pages.

According to the official model information, Wan 3.0 can read DOC, XLS, PPT, PDF, TXT, KEY, Pages, Numbers, and Markdown files. It can also use a publicly accessible web page as a reference. The model extracts information and structure from these sources, then organizes the material into video content.

This capability expands the possible starting points for AI video creation:

For merchants and content teams, existing materials no longer need to be manually condensed into one complicated prompt. Product information, creative plans, and previously produced assets can all become context for the model.

3. One Model for Multiple Video Generation Workflows

In the Wan 2.x generation, text-to-video, image-to-video, reference-to-video, and video editing were generally handled by different models or endpoints. Wan 3.0 brings these capabilities together in wan3.0-video.

Creators can combine inputs according to the task:

• Start with text when only a creative idea is available
• Use an image to preserve the appearance of a product
• Add first and last frames when a transition needs a defined beginning and end
• Add a reference video to guide motion or camera movement
• Add audio to guide dialogue or performance
• Add a document or web page when the video needs to follow detailed source material

This approach is closer to how real creative production works. A commercial video is rarely defined by text alone or by a single image. Product appearance, brand style, scripts, motion, sound, and campaign objectives all shape the result.

4. Native Audio-Visual Generation

Wan 3.0 can generate visuals and sound together, including dialogue, ambient sound, action effects, and music.

Audio is no longer an extra track added after the video is complete. It becomes part of how the model plans performance, motion, and pacing. Official demonstrations include multilingual singing, dialogue with lip synchronization, and character movement that follows a musical beat.

This capability is particularly useful for:

• AI UGC presenter videos and product recommendations
• Story-driven commercials with dialogue
• Music, dance, and rhythm-based short videos
• Product demonstrations that need ambient sound or action effects
• Tutorials and explainers with narration

Alibaba Cloud also notes that audio texture still has room to improve in the current version. Before publishing branded or commercial work, creators should review voice quality, lip synchronization, ambient sound, and music in the exported result.

5. 1080P Output and Stronger Real-World Consistency

Wan 3.0 supports 480P, 720P, and 1080P output. Alibaba Cloud identifies real-world fidelity and reference consistency as two of the model’s main upgrades.

In a longer video, the main challenge is not whether each frame looks impressive on its own. The important question is whether key details remain stable over time:

• Does a character’s face, hairstyle, and clothing remain consistent?
• Does a product keep the same color, structure, packaging, and logo?
• Do spatial and motion relationships between multiple characters remain coherent?
• Does the environment still make sense after the camera moves?
• Do voice, lip movement, and character identity remain aligned during dialogue?

Wan 3.0 improves reference consistency across characters, props, spaces, voices, and visual styles. For product videos, this matters more than resolution alone. If the product changes shape during a shot, even a visually polished result may not be suitable for real marketing use.

6. Video Modification, Extension, and Story Re-Creation

Wan 3.0 carries forward and integrates video editing capabilities. Creators can modify visuals, storylines, and dialogue in an existing result or extend the video beyond its current ending.

This means a local issue does not always require regenerating the entire video. A creator can preserve a character or shot that already works while adjusting the story, visual content, or dialogue.

For commercial content, generation is only the first step. Real production efficiency depends on whether a result can be revised, reused, and expanded. Editable video outputs are better suited to creating variations for different regions, languages, selling points, and campaign stages.

Wan 3.0 vs. Wan 2.7: What Is Different?

Wan 3.0 does more than double the maximum duration of Wan 2.7. It reorganizes previously separate capabilities into one creative entry point and allows information-rich sources such as documents and web pages to participate directly in video generation.

Who Should Use Wan 3.0 on Yihook?

This update is worth following if you are:

• A content creator or video team turning text, images, and reference assets into more complete videos
• An ecommerce team turning product information and images into showcases and marketing content
• An advertising team producing multiple scripts, shots, and visual variations
• A brand or marketing team creating product demonstrations, tutorials, event teasers, and branded content
• An AI UGC creator who needs longer and more coherent presenter or scenario-based videos
• A team in automotive, consumer electronics, home goods, beauty, food, or another industry where products need to remain visually consistent

Professional editing and live-action production remain essential when the goal is to perfect a single video. Yihook is better suited to creators and teams that need to produce, revise, and reuse video content continuously.

Wan 3.0 Is Now Available on Yihook

Yihook has completed the Wan 3.0 integration, and users can now select the model directly and start creating.

Wan 3.0 is more than another option in a model dropdown. Yihook organizes its capabilities around real production tasks, starting from a creative brief, script, and reference assets, then moving through video generation, revision, and version expansion. This makes the model easier to use across different types of content teams.

Wan 3.0 makes videos longer and more consistent while accepting richer references. Yihook brings those capabilities into advertising, branding, product presentation, AI UGC, and creative content production.

Open Yihook, select Wan 3.0, and add a written script, high-resolution images, reference videos, audio, or brand assets to start creating.